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P002 → YAKINIKU PIC 



Design a comprehensive brand identity for a premium Japanese BBQ restaurant owned by ardent beef connoisseurs.

Brand Design


Yakiniku PIC, a newcomer to the market, seeks to procure the finest global beef cuts to provide an exceptional Japanese BBQ dining experience. To establish itself in the market, Yakiniku PIC requires a sophisticated yet refreshing brand identity that will differentiate it from competitors. 



The design process commenced with extensive discussions with the owners regarding the brand’s vision and core principles. Collaborated closely with the interior design team to ensure that the restaurant’s ambiance and overall aesthetic harmoniously reflected the brand’s identity.