RICHY LOW 


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©2024 RL24 Ltd

P001 → KANPAI LONDON


Comprehensive planning and execution of the UK expansion project, focusing on strategy, operations, and market positioning for successful entry and growth.

Brand Design
Presentation & Business Plan Design


Kanpai Group, specialising in authentic Japanese BBQ, Hot Pot, and Wagyu cuisine, has opened over 60 restaurants across Taiwan and China over the past 25 years. As part of their overseas expansion, I led the UK market entry, culminating in the launch of a luxury Wagyu restaurant in Soho in 2024 after extensive market research.


As the project leader responsible for overseas expansion, I conducted comprehensive market research, including online data collection, focus groups, local interviews, and competitor analysis. This data served as the foundation for our well-crafted business plan.

Following the establishment of our London subsidiary, I identified a suitable restaurant location, prepared a comprehensive landlord pack, and coordinated design efforts between teams in Osaka, Taipei, and London to ensure a seamless transition.