RICHY LOW 


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©2024 RL24 Ltd

P001 → KANPAI LONDON


Comprehensive planning and execution of the UK expansion project, focusing on strategy, operations, and market positioning for successful entry and growth.

Brand Design
Presentation & Business Plan Design


Kanpai Group, specialising in authentic Japanese BBQ, Hot Pot, and Wagyu cuisine, has opened over 60 restaurants across Taiwan and China over the past 25 years. As part of their overseas expansion, I led the UK market entry, culminating in the launch of a luxury Wagyu restaurant in Soho in 2024 after extensive market research.


As the leader of a small overseas business project, I spearheaded market research efforts, including online data collection, focus groups, local interviews, and competitor analysis. This data informed the development of our comprehensive business plan.

Following the establishment of our London subsidiary, I oversaw the search for a suitable restaurant location, preparing and distributing a detailed landlord pack. I also coordinated design efforts between teams in Osaka, Taipei, and London to ensure a seamless transition from concept to construction.