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P003 → DMD Steakhouse
A rebranding initiative for a Taiwanese steakhouse with a four-decade legacy, blending modern design with its rich heritage and culinary excellence.
Brand DesignA rebranding initiative for a Taiwanese steakhouse with a four-decade legacy, blending modern design with its rich heritage and culinary excellence.
DMD Steakhouse, established in 1983, has been loved by many customers for its unique flavours of black pepper, mushroom sauce, and marinated steaks. In response to the ever-changing market challenges, the brand aims to relaunch by reshaping its image, presenting a fresh look to explore new markets and attract new customers.
The brand revamp seeks to honour nearly 40 years of legacy while introducing a fresh, modern approach. The updated visual identity features illustrations that reflect the dedication and craftsmanship of artisan cooking, highlighting the brand’s unique offerings. A bold bull’s head illustration with the brand name symbolises the commitment to premium steaks and exceptional flavours. Accompanying this are detailed depictions of steak cuts, sauce ingredients, and fresh vegetables, emphasizing the quality and distinctiveness of the ingredients. Together, these elements create a refreshed logo and a cohesive, striking visual identity.